Filter spam Google Analytics

Create a list of URLs to filter

  1. Log into Google Analytics.
  2. Click on ‘Acquisition’ > ‘Overview’ > ‘Referral’.
    filter_google_analytics
  3. Make a list of the ‘Sources’ that look suspicious. For example if there’s a lot of traffic coming from a URL and the ‘Average Session Duration’ is 00:00:00 and the Bounce Rate is 100.00%, chances are it’s spam.
    example list:
    1. quit-smoking.ga
    2. top1-seo-service.com
  4. Click on ‘Admin’ > ‘JS Tracking Info’ > ‘Referral Exclusion List’.
  5. Click the ‘Add Referral Exclusion’ button and add your list.
    referral_exclusion

Note: you will need to update your ‘Referral Exclusion List’ on a regular bases depending on how much traffic you get on your website.

Official instructions from Google click here.

 

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Published by

angelo bonavera

Hi I'm a web developer and I run a web hosting company called 2slick.com.

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